NatWest Group: Campaign highlights.
A selection of employer brand campaigns created to help NatWest Group show up with meaning and momentum.
From digital transformation to diversity and inclusion, each campaign was built to reflect where the business was heading and what talent cared about. I crafted strategies that turned complex change into compelling stories - making the brand feel more human, relevant, and future-facing in a rapidly shifting financial landscape.
The result? Bold, insight-led creative that positioned NatWest Group as a modern, values-driven employer - and helped attract the people who could move it forward.