UL Solutions: Global Employer Brand Strategy.
With 25,000 employees across 100+ countries, UL Solutions needed a brand that could connect a global workforce - and stand out in a competitive tech talent market.
I developed a strategic framework and activation plan for a distinct, future-facing employer brand. The goal: attract top talent, retain critical expertise, and energise internal teams with a clearer sense of identity and purpose.
The result was a brand that stood confidently on its own, yet worked seamlessly alongside the corporate brand - championing a culture of curiosity, innovation, and growth. Built to scale. Designed to inspire. Made for impact.